Third master semester | 2018
Summary | This project constituted of two challenges and was conducted as a collaboration with hygiene and health company Essity and their sub brand Tork. It first aimed to analyze the two brands and then rebrand Tork to be more aligned with Essity’s image. The second challenge was to increase the digitalization within Tork and develop a product from that perspective. This resulted in a web application providing venue owners with an improved tool for cleaning personnel, an additional marketing platform and users with increased restroom experiences connected to Tork.
Skills: Brand analysis, digital prototyping
Tools: Adobe XD, Figma, Photoshop, Illustrator
The current visual brand identity for Tork was reviewed alongside with current and potential competitors with regards to an increased focus on digitalisation for the brands products. Moodboards and artefacts for each each brand are constructed to determine this. From the analysis, a modified personality was chosen to better align with the new digital strategy and to stand out from the competition.
Analyzing existing touchpoints during a restroom experience showed mainly negative interactions for the users, and Tork products were often involved in these even though the product itself not necessarily is bad. The web application creates new positive touchpoints with Tork products, enforcing the brand image and giving new potential revenue streams both for customers and Tork.
The concept is based on the insight that toilet queues are annoying and could be avoided with better flow management at large venues. Designed as a web application accessed through QR-codes at a venue, the app can guide visitors to the bathroom with shortest queue. This leads to a better restroom experience, a better experience with Tork products and more time spent for the actual visit at the venue. In addition it brings value for both cleaning personel and venue owners as explained below.
Assuring correct waiting times to the restrooms and positioning indoors is done by combining existing solutions from Tork with a triangulating bluetooth network that aid current GPS systems.
After scanning a QR-code at the venue the web application will bring the user to a landing page showing the restroom with shortest access time to a bathroom.
If the user chooses a restroom from the map tab that has a longer queue than necessary it will display the waiting time in red and expected development of waiting time.
The application provides the user with information about each restroom and directions based on the users' current location.
Except from showing restroom queue times, the map tab gives the venue owner an opportunity to advertise other facilities and their respective queue time, e.g. kiosks.
Being able to digitally shut down a restroom gives the cleaning personnel a tool to relocate customers to other restrooms whilst a restroom is under maintenance. This will ease pressure on the team and increase the working experience.
A calendar tab can be used by the venue owner to advertise upcoming event. This is a direct example of how the new touchpoints with Tork products can bring economical value to their customers.